Growth experiments for early-stage companies.
Using cost-effective and agile campaigns, we help you identify and scale your best performing channels.
early stage startup growth
Achieve your strategic growth objectives.
Empathy with buyers is the secret ingredient to growth. We help you hack your way to exponential growth by testing different marketing channels and developing repeatable processes for each channel.
test marketing and growth channels
Process designed for success.
Prioritize and tackle your most important growth challenges. Using byte-sized and low-cost campaigns we experiment our way to help you succeed across multiple channels.
startup growth and marketing process

Hypothesis driven.

Understand your business and the ICP. Next, develop hypothesis for each channel in focus.

First principles led.

Marketing and psychology principles applied for designing experiments.

Incremental progress.

Analyze results weekly and tweak experiments to drive incremental progress.

Focused on market reality.

Market conditions change and we react by allocating resources to more productive channels.

Channel specific actions.

Each channel is unique and has specific goals. Each channel takes its own course aligning perfectly to achieve the overall goal.
We’ve been through that way!
Arif Khan
Growth Marketer
I am an early-stage marketer with 6+ years of experience in B2B businesses.

Using a blend of inbound, outbound, product marketing, marketing automation, and analytics I have helped my previous employers scale from 0 to 1. My experience lies in working with limited budget and driving meaningful results.

In my 6+ years of marketing experience, I have been a part of teams that raised more than $12M from investors like Tiger Global and Steadview Capital.

And yes, that’s a missing temple from my glasses - the thrift that comes from working for early-stage companies.
arif khan earlygtm